Courses and Workshops

Want to be a Virtual Assistant?

Want to be a VA but have absolutely no idea where to even begin? VA Institute has a super personalised one-on-one program where participants come away with ALL the tools required to step into a career path as a VA, plus some amazing additional inclusions that are all relevant and critical to setting up a successful home-based VA business.

Your Personalised Training is delivered one-to-one via either:

• an online meeting platform with face to face sessions
• a full day one-one-one workshop (at a location convenient to you)
• an Intensive Workshop held over 2 nights / 3 days (one-on-one)
• In conjunction with the Formal Training (as outlined above), we work
  together for a total of 6 weeks to ensure your business is launched correctly

The Program is personally delivered by Ingrid Bayer who has been a VA since 2008, and has built up years of experience in the Australian Virtual Assistant Industry.

SEO Nibbles

A free mini course to boost your confidence and get you started with SEO.

You know that getting to grips with Google is essential to your business. But for most, the thought of dipping your toe in the Search Engine Optimisation pond fills you with dread. I’m guessing you’ve been avoiding tackling SEO for one of four main reasons:

1. You feel it’s too technical for you to grasp.
2. You worry that SEO changes all the time and you’ll never be able to keep up.
3. You’re confused by all the conflicting information you’ve found online.
4. You fear you don’t have time to do it yourself or the money to pay an expert.

That’s where this mini course can help, by completing this 100% free mini course you’ll get:

• A sound understanding of how SEO works
• The confidence you need to embark on your SEO journey
• The first steps towards boosting your traffic and conversions
• An understanding of whether you should pay for SEO or aim for DIY
• A source of truth that you can trust with your questions and concerns

You’ll receive an email each day with an educational tutorial and a practical exercise to complete.

WordPress Essentials: for creatives & virtual assistants

• Web design terminology and information gathering
• Installing & configuring WordPress
• Essential plugins
• Creating content for your site
• Best practice for web images
• Designing a site using web themes
• How to maintain the site
• Securing a web site
• Common errors and how to fix them, pronto!
• Plus some extra-special additions your clients will love!

Define Your Ideal Customer

Do you want to effortlessly attract customers with marketing that really works?
All successful marketing strategies start with a detailed understanding of who you’re targeting, and that’s exactly what this workshop is all about.

Who is this for?
If you’re a business owner just starting out, or if you want to improve your marketing results, this is for you!
Maybe you’re struggling to identify an ideal customer because you have a broad market appeal.
Or, maybe you don’t know how to profile your ideal customer and need a bit of help!

What do we cover?

• Defining your niche
• Creating your ideal customer avatar
• Identifying what makes them buy and when to approach them
• How to write your marketing message for ads
• How to write your elevator pitch

You’ll join me LIVE for 90 minutes where you’ll take part in an interactive workshop – this means you’ll be actually doing the exercises in the workshop and have the chance for live feedback.