Email Marketing Software
Comparisons for Australian Small Businesses, Bloggers and Influencers
Its important when finding the right software or platform to deliver your Email Marketing that you understand your strategy and what types of emails you intend to send to your audience or customers.
We’ve briefly described the key players we think would suit your style of business and we have also asked some of our Digital Mums what they use – with some interesting results!
You’ll also find a price comparison table at the bottom of this blog.
It’s important to note that it’s not hard to switch platforms, so don’t be scared to start with a free option until you build those numbers – unless you plan on doing complicated funnels in which case we suggest picking the best platform from the beginning (no one wants to set up funnels twice!).
So let’s get started…first up..
Mailchimp was one of the first email marketing platforms which became popular with bloggers/small business owners due to being free, easy to use and allowing non-designers to create great looking emails.
- Forever free up to 2,000 users
- Easy to Use
- Lots of Template Design Options + drag and drop style designs
- WooCommerce compatible
- Forever free has limitations on features (eg not all templates and features are available)
- You need to regularly clean your database as unsubscribed and duplicate emails are counted towards your total subscribers
- Funnels are complicated to create and features are limited even in paid versions
- Not directly compatible with Shopify (but a plugin can be installed as a workaround)
Recommended for those who are just starting out and don’t plan to create any complicated funnels.
Get Started Here: https://mailchimp.com/
Mailerlite is still very new, and when you compare costs they are the cheapest of the options listed in this blog. We also love that they are developing new features at a quicker rate than its main competitor Mailchimp.
- Forever free up to 2,000 users
- All features available on the forever free plan
- Easy to Use
- WooCommerce and Shopify Compatible
- Drag and Drop Design Templates
- Not as many template designs as Mailchimp
- Limitations for complicated funnels
Recommended for those who are just starting out and need a simple, easy to use platform to manage a list.
Get Started Here: http://www.mailerlite.com
As a service based business, my personal preference is Active Campaign. It’s a powerful responsive platform for anyone looking to automate the heck out their marketing strategy – and why wouldn’t you? It makes me feel like I’m creating conversations with my subscribers rather than just talking at them regardless of how interested they actually are. Yes, there are some functions Active Campaign doesn’t offer, like a landing page builder, but to be honest, I’d rather use an ESP that does 90% of the things I want it to do extremely well, than something that delivers all the bells and whistles in a basic or limited way.
If you are planning funnels and segmenting your audience into their interests, then Active Campaign is a fantastic option. This is especially helpful for those giving away a freebie and then further funnelling customers into a sale as it allows you to monitor customers easily along every step of your funnel.
- Great for funnels
- Great for segmenting and managing lists
- High deliverability rate
- Drag and Drop Template Designs
- Plan costs are customisable depending on the features you want
- Not as many template designs
- Form builder and landing page designs are not pretty (can be customised with code or using a 3rd party)
- Costs quickly increase, so be sure to clean your list regularly
- More features which can over complicate if you have no need for automations or funnels (but great if you plan to grow)
Recommended for those who need customer management and plan on segmenting lists so that people receive content at the right time for them – for example a Welcoming sequence after receiving a freebie – wait until they have read and then send the 2nd email.
Get Started Here: https://www.activecampaign.com
I’ll also share the cons for anyone considering this platform but still on the fence.
Pros to this platform
This is the last of the Email Marketing Platforms we will compare and is most similar to Active Campaign that we have looked at so far. There are less funnelling options, but the biggest difference is the lack of drop and drag feature with good reason. They promote better results as less imagery and structure = higher deliverability.
- Highest deliverability rate
- Create forms and landing pages to embed into your website
- Compatible with most e-commerce and third party platforms
- No Drop and Drag Template designs
- Funnels can be done, but complicated to setup
Recommended for those who want results with their email marketing and intend to send text based emails.
Get Started Here: https://convertkit.com/
Please note that all prices listed here are in $US – I was going to convert but the Aussie Dollar keeps changing and I would be here every month updating – the rounded numbers also make it much clearer.
Building your mailing list take time, but the rewards are endless. Your list is money and the stronger you make it the better your return on investment will be.
Let people know you mean business by having a *real* email address when they are dealing with your business.
How to create an irresistible lead magnet to attract new email subscribers, including 37 lead magnet ideas to help get your started!
Need Additional Help With Your Email Marketing?
These Digital Mums can help with setting up and managing your Email Marketing Strategy.
Improve business performance, expand online reach, create engaging marketing, and grow your business efficiently. From DIY to done-for-you digital marketing, SEO, content marketing and business automation.
I'm Michelle, your virtual marketing assistant, I can provide support for small businesses as a virtual marketing assistant.
Business & digital support for entrepreneurs and small business owners. We can support you with your digital marketing, online business management, system and process development, business planning and marketing strategy, team management and more.
I’m Fernanda, a Digital Marketing Strategist specializing in Facebook ads, Sales Funnels and E-mail Marketing. I work with women to grow a business with more time and freedom, minus the stress and frustration.
Versatile VA offers a broad range of virtual business services to small and medium businesses located anywhere. If you’d like to connect with us in person, we’re located in Castle Hill, The Hills District in Norwest Sydney.
I'm an email marketing specialist, small biz owner and mum of two. I provide tailored email marketing services for small businesses including coaching and end-to-end management.
Pink Ink offers virtual solutions to support your business’s growth and functionality.
We specialise in;
- HR & Payroll Management
- Accounts & Bookkeeping
- Business Admin & Assistance
First Call VA Services offers administration support for small to medium businesses, so they can get on with running their company. Services offered range from email management, document creation & formatting, event support, and customer support.
Michelle delivers efficient, affordable graphic design, email marketing and business admin support to freelancers, creatives, start-ups and small businesses.
MILLY + CO. is an Australian-based boutique design studio, founded and directed by Samantha Stenner. With an understated and elegant aesthetic every design is truly unique and sought after by clients both locally and internationally.
Digital Marketing & Website services for small businesses who want to free up time in their day and be more visible online 🌿
- Over 20 years' transcription experience
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Administration and Lifestyle support for Holistic Entrepreneurs. Focus on your Passion and Purpose, I’ll do the rest! Gain more time, space & freedom to do what you do best!
Consider the emails, calls, and office work officially off of your to-do list, and spend your time focusing on bigger picture goals. I also offer social media management, HR/recruitment support, web design, and event management.
I am a Social Media Strategist & Sales Coach helping Business Owners have simple social media strategies that work and take the overwhelm out of their marketing. Do more of what works so you can have more time to do the things you love.