The rules of running a Facebook or Instagram Competition in Australia

 

30 May 2018

Alright so I have done all the legwork for you here and included the rules for Facebook, Instagram as well as the state-by-state laws of Australia. However huge disclaimer statement here:

I have provided these rules as a guide, all links to the individual states, Facebook and Instagram are included at the bottom of this blog and should be referred to if you are looking to run a competition today.

Disclaimer aside let’s look at how to run an online competition in Australia, starting with the Australian Competition Guidelines.

 

Australian Competition Guidelines

If you are looking to run a competition to promote your goods or services in Australia, it is called a “Trade Promotion” and there are 2 types:

1.Game of Skill – where people are asked to either “write in 25 words or less” (very traditional) or (more modern) “show us your favourite emoji/gif” or “upload a photo of xyz”.

2.Game of Chance – where winners are selected at random.

 

National Competitions

You DO NOT need a permit to run a GAME OF SKILL with a total prize value of under $3,000 in Australia, however you must abide by the following:

  • It must be free to enter (or the cost to purchase a good/service – buy this and get free entry into the competition)
  • You must clearly state the start and end date of the competition
  • You must explain how you will announce/notify the winner

You WILL REQUIRE a permit in NSW if you run a GAME OF CHANCE (cost from approx. $138)

Australian Wide Competition Rule.pngs

 

State by State Competitions

ACT
No permit is required for a game of skill or a game of chance if the total prize value is under $3,000

NSW
No permit is required for game of skill, however a permit must be purchased to run a game of chance.

NT
No permit is required for a game of skill or a game of chance if the total prize value is under $5,000

QLD
No permits for either option.

SA
No permit is required for a game of skill if the total prize value is under $5,000 however you must apply for approval for a game of chance (no cost, but must show the way the winner will be selected)

TAS
No permits for either option.

VIC
No permits for either option.

WA
No permits for either option.

 

Facebook Competition Rules

You CANNOT

  • You CANNOT ask people to “tag your friends in this post to enter”
  • You CANNOT ask people to “share on their timeline to enter”
  • You CANNOT ask people to “share on your friends timelines to get additional entries”

 

You CAN

  • You CAN ask people to like your page
  • You CAN ask people to comment on your post (photo, gif, emoji or text based answers)
  • You CAN ask people to message your business page

 

You MUST
State that Facebook has nothing to do with this competition using the wording (as provided by Facebook): “This promotion is in no way sponsored, endorsed, administered by or associated with Facebook”

 

Example Facebook Competition Post that covers a national competition

GIVEAWAY – You could win xxx
To enter you must
– Upload a photo of x in the comments
– Like this page

Terms and Conditions:
1. Entry is open to Australian residents only. Only one (1) entry per individual will be accepted.
2. Promotion commences xx/xx/xx and final entries close on xx/xx/xx
3. To enter participants must upload a photo in the comments and like this Facebook Page
4. The Prize is a xxx valued at $xx. Prizes are not transferable or exchangeable and cannot be taken as cash.
5. Winners will be notified via our Facebook page on xx/xx/xx
This competition is in no way sponsored, endorsed or administered by, or associated with Facebook.

 

Instagram Competition Rules

You CAN

  • You CAN ask people to like your page
  • You CAN ask people to like your post
  • You CAN ask people to comment on your post
  • You CAN ask people to share your photo
  • You CAN ask people to share a specific competition #hashtag

You MUST
State that Instagram has nothing to do with this competition using the wording (as provided by Instagram): “This promotion is in no way sponsored, endorsed, administered by or associated with Instagram”

Example Instagram Competition Post that covers a national competition

GIVEAWAY – You could win xxx
To enter
– Re-post this photo using the #xxx hashtag
– Like this page

Terms and Conditions:
1. Entry is open to Australian residents only. Only one (1) entry per individual will be accepted.
2. Promotion commences xx/xx/xx and final entries close on xx/xx/xx
3. To enter participants must re-post this photo and like this Instagram Page
4. The Prize is a xxx valued at $xx. Prizes are not transferable or exchangeable and cannot be taken as cash.
5. Winners will be notified via our Instagram page on xx/xx/xx
This competition is in no way sponsored, endorsed or administered by, or associated with Instagram

Facebook and Instagram Competition Rules

More Next Week

I’ve decided to keep this post to the topic of RULES. However I will be back next to run through tools and considerations when running a competition as well as details of a competition that I ran for a client. If you are interested in sharing a competition you have run in the past, then please get in touch so we can include the details (bonus plug for your business and backlinks).

Nat

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